Date: Monday 25th December
Time: 1pm BST / 10am EDT
The New Face of AI PR
AI isn’t just another channel - it’s at the centre of how consumers discover, build trust and decide what to buy.
Traditional PR tactics no longer guarantee visibility. To stay relevant, we must rethink our approach while reinforcing the core principles of PR.
If AI doesn’t see you, your customers won’t either
As LLMs and AI Overviews transform how people find and choose brands, PR must evolve to influence both human audiences and the AI systems guiding their decisions. Join Mark and Olivia as they explain where traditional PR meets AI-driven PR, plus:
- The risks AI pose for brands
- The new challenges for PR
- The sources that AI trusts
- How to adapt your content for AI search
Your Webinar Hosts
Head of Digital PR
Mark joined as a PR manager in the middle of 2021 and became 1 of 2 Novos Geordies, before progressing to Head of Digital PR, whilst still being 1 of 2 Geordies. His use of Geordie slang in conversations has educated most of us more than English lessons at school probably did, and we’re sure most of the Novaes walk around their house randomly saying "neet", "gan" or "canny" now. Mark is also a Dad to his wonderful young lad Leo and little girl Lola, who also probably told Mark to paint his home office (which he finally did).
Operations Director
Olivia, our Operations Director, joined NOVOS as a Digital PR Manager in 2019. Olivia makes sure the business is running smoothly day-to-day and that we're a great place to work, and even though she's on calls or in meetings for 8 hours a day, she's able to make time for everyone elses problems and lead the agency. This specifically happens in an hour slot of 5-6pm ,which is fully booked quicker than an Ocado delivery.
PR isn’t just about securing coverage anymore...
It’s about teaching AI who you are as a brand. Sign up to learn how LLMs and AI Overviews are reshaping how consumers are discovering brands and purchase.
