AI visibility: How the PR industry needs to evolve
Tuesday 18th November at 2pm GMT (9am EDT)
Webinar
Date: Tuesday 18th November
Time: 2.00pm GMT / 9.00am EDT
AI is Rewriting the Rules of PR
Visibility isn’t about clicks anymore - it’s about being understood by both audiences and algorithms.
Join us for this exclusive NOVOS webinar where we’ll uncover how AI is reshaping PR, what it means for brand visibility, and how to future-proof your strategy.
The Problem
For years, coverage meant visibility. Now, AI delivers answers directly, often without the click. That means:
- Strong coverage doesn’t guarantee your brand will be seen
- AI could cite competitors instead of you
- Your story might never reach the customer
If AI doesn’t see you, your customers won’t either.
What You’ll Learn
In this 30-minute session, our experts break down:
- The collapse of the traditional PR funnel
- How AI search is changing consumer discovery
- Why PR must evolve to influence both people and algorithms
- Practical steps to make your brand visible in an AI-first world
You’ll leave with a new framework for building brand authority that AI can understand.
Who Should Attend
This session is designed for:
- Digital PRs & comms pros looking to stay ahead
- Marketing & brand teams focused on organic visibility
- eCommerce leaders ready to adapt to AI-driven search
Don’t get left behind as AI reshapes brand visibility. Secure your place now, limited spots available.
Your Webinar Host
Head of Digital PR
Mark joined as a PR manager in the middle of 2021 and became 1 of 2 Novos Geordies, before progressing to Head of Digital PR, whilst still being 1 of 2 Geordies. His use of Geordie slang in conversations has educated most of us more than English lessons at school probably did, and we’re sure most of the Novaes walk around their house randomly saying "neet", "gan" or "canny" now. Mark is also a Dad to his wonderful young lad Leo and little girl Lola, who also probably told Mark to paint his home office (which he finally did).
PR isn’t just about securing coverage anymore...
It’s about teaching AI who you are as a brand. Sign up to learn how LLMs and AI Overviews are reshaping how consumers are discovering brands and purchase.
