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The Client
Watches of Switzerland is a premier British watch retailer specialising in high-end timepieces, offering collectors and enthusiasts a carefully selected range of luxury watches from renowned brands such as Cartier, Breitling, Panerai and Tudor.
The Challenge
Watches of Switzerland approached us seeking support with a complex site migration. Working together, we successfully minimised the impact it would have on the popular watch brand, maintaining consistent results during and immediately after the migration.
The Objectives
We aimed to successfully migrate the Watches of Switzerland website with minimal traffic and keyword loss, ensuring they saw an instant improvement in overall visibility.
Strategy Highlights
The Results
When comparing the pre-migration and post-migration data, we can see that the total volume of sessions WoW (May 8-14 vs May 15-21) increased by 18.5%/25.8K sessions.
Total revenue also declined by 18.6% WoW since go-live, with unassigned revenue increasing from £0, to £34,779.
Minimal change was identified in the total number of unique KWs pre- and post-migration, too. In fact, those lost represented just 1.9% of organic traffic.
26% increase in organic traffic directly influenced by PR
80 backlinks built in a 6 month period
41 of which successfully targeted our focus PLPs
76 average DR across all backlinks built
See More of Our Work in Action
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