IndustryHealth
19% rise in organic revenue
200% growth in non-brand keyword rankings
Earned 98 backlinks, exceeding our link target by 144.9%
The Client
Vitabiotics is the UK’s leading vitamin and supplement supplier, offering a range of premium products suitable for every stage of life.
The Challenge
Vitabiotics initially approached us seeking a Growth Plan to support their business strategy before transitioning to a full-time client.
The Objectives
As Vitabiotics heavily rely on their industry-leading position, we worked with them to understand how a new generation of customers that didn’t know about their products are searching to better align their website.
Strategy Highlights
- Built on Vitabiotics’ brand trust and increased their reach by focusing on growing organic traffic through non-brand searches in the competitive YMYL space
- Created a content calendar focused on topics related to our highest-priority PLPs and external link-building efforts
- Implemented a digital PR strategy that combined creative outreach with authoritative content to resonate with our target audience
The Results
19% rise in organic revenue
200% growth in non-brand keyword rankings
Earned 98 backlinks, exceeding our link target by 144.9%
“Working with NOVOS has significantly improved our organic performance at Vitabiotics. Their strategic SEO and digital PR efforts have boosted our search visibility and driven high-quality traffic. The collaboration has been seamless, with clear communication, data-driven insights, and a proactive approach that consistently delivers results. We’re thrilled with the progress and excited to continue growing with NOVOS' support.”
Dilan Arican, SEO Manager at Vitabiotics
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