IndustryHome & Interior
LinkedIn
The Client
was founded in 2020 by three experienced interior designers – Catherine, Sophie and Becky. With over 35 years of combined experience and a passion for helping people create beautiful homes, they set out to offer a fresh alternative. The Living House is an online interior design company that helps busy families create homes that are both beautiful and practical for everyday life.
The Challenge
- They were using SquareSpace email marketing functionality which lacked automation capabilities
- Email build process was time consuming
- Limited internal resources for campaign creation and maintenance
Objectives
We advised a migration to a more robust email marketing platform to:
- Expand functionality
- Improve email build process
- Automate repetitive tasks
- Free up internal resources for higher value client engagement
Project Outline
- Migrated CRM and email marketing operations from SquareSpace to MailChimp
- Implemented an updated 11 stage Welcome Flow
- Created foundational automations for recurring campaigns and follow ups
The Results
Full migration to MailChimp completed without data loss
Improved onboarding through an enhanced automated Welcome Flow
Time savings from basic automation, enabling the team to focus on strategic client work
Easier email builds, reducing campaign setup time significantly
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