52% growth in month on month sales
943% growth in non-brand sessions YoY
3x PLP organic visibility
The Client
TP-Link brings 2 great brands to the table; Tapo, the complete smart home solution, and Deco, the whole home mesh Wi-Fi solution. Both of which feature a strong product range and positive App Store and Google Play ratings. As innovators of Wi-Fi 7 and future consumer-enabling technology, TP-Link and Tapo remain at the forefront of the industry.
The Challenge
Tapo UK approached us seeking a comprehensive SEO strategy that would aid their growth and visibility in the highly competitive smart home market.
The Objectives
Tapo UK specifically wanted to improve PLP organic visibility and sales, whilst improving existing and new keyword rankings.
Strategy Highlights
- We conducted a growth strategy in March before creating an in-depth SEO action plan and forecast and opportunity analysis to aid our delivery
- As part of the strategy, we carried out on-page optimisation across key web pages, including Video Doorbells PLP, Indoor Cameras PLP and Wired Cameras PLP to aid higher search rankings and improve UX on the site
- For the best results, we raised and carried out a number of technical updates across the site. This included:
- Setting up redirects to new PLPs and updating internal linking
- Implementing static breadcrumbs to PLPs and PDPs
- Proposing header navigation recommendations
- Improving product schema markup
- Creating blog categories by product group
- We also completed 20 content briefs to support the Tapo UK team maximise their product reach through highly-searched for topics such as a buying guide and leaving your dog home alone
The Results
52% growth in month on month sales
943% growth in non-brand sessions YoY
3x PLP organic visibility
See More of Our Work in Action
Want to see more of the award-winning work we carry out for our clients? We regularly update the case studies on our website to include our latest campaigns and wins. Check out what’s new and find out how we can help you achieve the same results!
Let’s Get To Work
Contact us to find out how we can reduce your reliance on paid and work together to elevate your business to the next level.