About Us

Client Portfolio

Why we became an employee owned company

Careers

Whether you call it SEO, GEO, AEO or AIO we simply refer to it as AI Search. Our approach incorporates everything an eCommerce brand needs to compete effectively in the AI Search landscape. 

• Technical SEO 
• Content adapted for AI 
• Citation and Link Building 
• Organic Feed Management 
• International SEO

Headless CMS platforms have been growing in popularity, and headless has become one of our favourite eCommerce set-ups. The brands we’ve worked with on headless speak for themselves. A headless CMS set-up can remove most limitations from an SEO perspective (if done right!). However, it does bring additional challenges — we are here to take care of them.

Headless CMS SEO

We don’t just land mentions, we grow your brand authority. Your Brand PR strategy is rooted in search data and crafted to win visibility across branded + non-branded terms.

Brand PR

We focus on brand building, link building, and citation building. Our comprehensive PR approach drives awareness for your brand's products. Using our AI relevancy tool, we conduct data-driven prospecting that goes beyond simple authority metrics. 

• Brand PR 
• Digital PR 
• Link building 
• AI Citation building 
• Trends and reactive PR

Digital PR

From CMS migrations to domain moves, we’ve managed 100+ successful ecommerce transitions for some of the biggest D2C migrations in recent years. Our bulletproof SEO migration framework protects your traffic at every step.

Replatforming

What your customers say about you online is one of the biggest influences on AI Search. Our CRM strategies focus on improving your retention and increasing your brand exposure to existing customers. 

• SEO and CRM alignment 
• Sentiment analysis 
• Retention strategies 
• Flow automations 
• Platform migrations

Services

Leveraging SEO and Digital PR to rank #1 for Ruggable's core head term

How We Made Ruggable Market Leader for the Rugs Industry

Supplementing Vitabiotic’s Growth with 152% More Visibility

Vitabiotics

NOVOS Completes Successful Site Migration in Collaboration with Osprey

Osprey 

Case Studies

Resources

Contact Us

Relevancy Tool - Main

Lifestyle

Completing a Successful Migration & SEO Workshop for Luxury Swedish Brand Totême 

Totême

Increasing Thread’s Top 3 Keyword Positions by 75% 

Thread

Unlock the Psychology Behind Customer Loyalty

Framework for Reviewing & Modernising Your Tech Stack

The Complete Guide to Email Deliverability

The Ultimate Black Friday CRM Cheatsheet

Part 1 of our 4-part series explores Situational Search and what it means for future-proofing your content in the era of AI Search.

Situational Search: How To Get Your Brand Discovered in LLMs

Discover our new content framework designed to help eCommerce brands future-proof their content for AI Search. 

AI Search: Future Proofing Your Content

Getting off the AI hype, this is what you need to know about SEO if you work at an eCom brand.

SEO eCommerce Predictions for 2025

All eCommerce websites need to implement these 9 SEO fundamentals.

9 Must-Have SEO Checklist Items for Your eCommerce Site

Think like a marketer: Will users prefer to chat instead of search?

Chat vs Search

Insights into the kind of data that's already available from ChatGPT, Perplexity etc.

This is What LLM AI Reporting Looks Like

Quick steps to take to improve the attribution of organic via GA4.

Improve Your Organic Attribution

Should you dynamically generate content at scale? With the rise of AI, this question has become increasingly common in the eCommerce world, making SEOs nervous. Here's why.

Mass Content Creation - Don’t F*ck It Up

With the rise of LLMs in search, there's ongoing discussion about whether this will make traditional Google search obsolete and if "GEO" should be considered separate from SEO.

How Does The Rise of LLMs Impact How We Should Approach eCom SEO?

10 questions to understand an SEOs role during a migration

The Website Migration SEO Checklist: 10 Questions That Save Your Rankings

Summary of where we're at with the launch of AI search and the impact on eCommerce

AI Search is Here

Too many eCom brands treat retention as an acquisition channel. This is driven from a paid media short term mindset that runs through the culture of most marketing teams.

Introducing The Retention Loop

AI Search Is Transforming Your Customers' Buying Behaviour: This is What You Need to Know.


SEO - The New Brand Channel?

UPDATED: After discussions with other eCom leaders, here's what we want to clarify.

UPDATED: SEO the Brand Channel -Insights After Industry Feedback

Branded mentions have emerged as the strongest correlating factor with brand appearance in AI overviews. Here's what this means for eCommerce brands.

AI Search Is Changing Digital PR for eCommerce - Here’s How to Stay Ahead

In this new era of AI Search - where a potential customer can take a picture of their bookcase and ask "What should I read next?" - marketers must adapt their content strategies to thrive in this expanding search landscape. This post launches a mini-series focused on one critical question: "How do eCommerce brands future-proof their content for AI Search?"

AI Search: Future proofing your content

A mini-series focused on one critical question

How We Made Ruggable Market Leader for the Rugs Industry

For every £1 invested in SEO, it returned £11

Rank position 1 for key term 'rug'

Now market leaders amongst niche rug brands in the UK

The Client

The Challenge

Strategy Highlights

The Results