IndustryHome & Interior
LinkedIn
The Client
Founded in 2020, Golden Age of Tennis set out to revive the iconic style of the sport’s most celebrated decades. Drawing inspiration from tennis legends, the brand reintroduces classic tennis apparel with a mission to deliver authentic, timeless pieces that resonate with both enthusiasts and style conscious customers today.
The Challenge
The team wanted to better understand their customers but lacked in house expertise. Despite having data, they struggled to extract the insights needed to inform strategy and drive retention. With an existing relationship with NOVOS, they sought support in making data actionable.
Objectives
- Unlock value from existing customer data by extracting and analysing behavioural trends.
- Identify opportunities to improve retention and lifetime value.
- Translate insights into clear, actionable recommendations that could guide strategy.
Output
- Customer Insights Report: analysis of purchasing patterns, engagement levels and retention drivers.
- Automation Plan: a roadmap for leveraging automation to personalise communication and streamline customer journeys.
- Strategic Recommendations: prioritised actions designed to improve customer experience and support long term growth.
The Results
Timely Impact: insights delivered during the brand’s peak trading period, enabling immediate action.
Deeper Customer Understanding: clear visibility of key behaviours, preferences and retention opportunities.
Retention Roadmap: practical steps for building loyalty and driving sustainable growth.
See More of Our Work in Action
Want to see more of the award-winning work we carry out for our clients? We regularly update the case studies on our website to include our latest campaigns and wins. Check out what’s new and find out how we can help you achieve the same results!
Let’s Get To Work
Contact us to find out how we can reduce your reliance on paid and work together to elevate your business to the next level.