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Chipex Case Study







International SEO


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Chipex is a global producer & online supplier of car touch up paint & repair kits for cosmetic damage on your car. There are also car care products available for purchase, including car shampoo, screenwash and much more.


The challenge.

Chipex had experienced severe declines in SEO across the UK & U.S in Q1 of 2018. We were challenged with the simple (not really so simple, but it’s what we do best) challenge of not only regaining the SEO traffic & revenue but gaining it back stronger.



Our strategy.


Our technical & content growth plans were put together and some of the tasks we’ve assisted with include:

  • Onsite technical cleanup including the inclusion of product page breadcrumbs & improvements to site architecture to ensure the most commercially focused pages were linked to the most
  • Outreach campaign for U.S
  • CRO project
  • Content creation
  • Work across multiple markets and sites implementing the optimizations & content translations

and so much more!

Working with NOVOS has been extremely positive. They’ve transformed Chipex’ SEO performance, trebling our traffic, resulting in our best ever month for sales

Johnny Graham, Founder of Chipex

The results


  • 68% Increase in UK SEO Traffic within 4 months.
  • 48% increase in UK organic SEO revenue.
  • 88% increase in U.S SEO traffic within 4 months.
  • 96% increase in U.S organic SEO revenue.
  • Their best ever sales month in UK in September 2018
  • Almost a year working together, Chipex in the U.S are now at 58% increase in new users from SEO YoY & revenue is up 50% YoY.


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