Increasing Beavertown Brewery’s Revenue by 148%

The Client

Beavertown Brewery is a leading English brewery that was acquired by Heineken in September 2022.

The Challenge

Beavertown understood their Neck Oil range of beers was growing well across UK pubs and bars. However, they wanted to generate organic growth across D2C as well as using their growing online platform to expand their presence into even more establishments.

The Objectives

We identified 2 key areas to generate growth; improve the overall technical structure of the site and deliver a content strategy that targets the correct terms and end users to establish the brand as an expert in their space.

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The Strategy

As part of the strategy, we focused on: 

• Optimising the homepage content to target terms such as Craft Beer/IPA/lager and adding FAQs on the page to further establish as an expert, while targeting the relevant keywords
• Optimising category and product pages
• Implementing apps and ways of managing imagery to reduce file size and improve site speed
• Internal linking across blogs e.g. linking to gifts page in a blog that talks about beer gifting
• Implementing a search functionality to the mega navigation
• Creating multiple blogs including a IPA vs Pale ale blog, which we rank 1st for and have recorded over 7K clicks for since
• Working closely with their paid agency to ensure they don’t actively bid on terms we’re organically ranking well for
• Supporting on two Shopify theme upgrades with partner agencies, helping to maintain rankings and improve site speed

Additional Results

• 44% increase in non-brand keyword rankings YoY
• 100%+ ROI 
• Ranked in the top 5 for the key term ‘larger’ 
• Ranked position 1 for ‘beer advent calendar’
• 1k more impressions per day vs. YoY