AuthorAmelia Clarkson
LinkedIn
The fashion industry is going through a period of great change and challenges.
We’re seeing changes to services and product offering from delivery options to the use of diverse models, sustainable materials to loyalty schemes.
As well as all the trends happening with existing brands, the competitive landscape continues to evolve, with more brands entering the market all the time.
Fashion brands need to ensure that they stay on top of these CRM trends and have a robust retention strategy in place to properly communicate their value and stay ahead of the competition. Email marketing is crucial to this strategy as one of your most powerful retention channels.
This guide provides a comprehensive overview of the key trends shaping the market in 2025 and outlines the latest email marketing benchmarks to measure performance. We also provide best practice pointers to help optimise campaigns for maximum impact.
Whether you are an experienced marketer looking to enhance your strategies, a founder aiming to leverage new opportunities or a content strategist focused on creating compelling stories, the insights here will provide the knowledge to develop and implement email marketing campaigns that not only capture audience attention but also drive conversions and build long term customer loyalty.