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The fallbacks of WooCommerce are intrinsically linked to the very reasons people choose the CMS. Because WordPress is a blog platform and WooCommerce is a plugin, WooCommerce does not come with all the inbuilt futures a pure eCommerce CMS. For this reason, there has been a proliferation of extensions to combat the features that WooComerce lacks.
Managing the functionality of your site extension through extension allows you to control the running costs of a customised site. However, to maintain the SEO of a website, you will have to pay for extensions such as Yoast. Enabling you to edit metadata, and so on. If you wish to find the best eCommerce plugins for your WooCommerce site, view our list here.
Using WooComm- erce without Plugins
Within Woocommerce itself, there is the ability to edit and add additional features without the downloading plugins through code PHP or HTACCESS files. However, if you are not comfortable with these, we recommend using plugins.
Without plugins, there are ways to optimize for SEO within WooCommerce itself, such as optimizing product naming, product descriptions, internal linking, and more.
Additional features you'll need to use WooComm- erce
Although there are many ways to get the most of the existing features within WooCommerce, to get the fully optimized for SEO, you will have to find a way to incorporate the following features:
- Meta Data (Meta description & title tags)
- Breadcrumbs
- XML sitemaps
- Robots.txt editability
- Schema and Structured Data
- URL managed and redirection capability
These attributes help in the following ways
- Metadata helps you rank for keywords without having to put them within your site. Optimized metadata can help boost CTR, signalling to Google that your content is most in demand within a given search.
- Schema, allows Google to pull through more information into SERPs results. Again this boosts your CTR while optimizing for social sharing.
- An XML site map allows Google to understand the logic and structure of your site, while also increasing the indexability of hard to find pages within your site.
- Breadcrumbs allow you to build internal links and increase the navigability of your site. Internal linking plays a vital role in increasing the visibility of a page and sharing the SEO value of a site throughout each page. This results in the page with the most links pointing to it having the most authority within a website, for instance, the home page more often than not has the most influence within a website. This also helps Google understand the architecture of your site while adding to your user experience.
If you are still wondering which CMS you want to build your store on, read our other eCommerce SEO blogs for more information on Magento, Shopify and more.
Alternatively, reach out to us below and let’s chat about how we can work together to grow your revenues organically.
