eCommerce Agency NOVOS Expands with New Paid Media Offering

After eight years of delivering award-winning organic results for over 250 international eCommerce brands, including the likes of HEAL’s, Bloom & Wild, and The Body Shop, eCommerce agency NOVOS has announced the introduction of paid media to its service offering. This comes at a time when paid and organic are merging more than ever in an increasingly AI-driven landscape. Now, as brands begin to leverage GEO to influence ad targeting, NOVOS is driving measurable growth that prepares brands for what's next and owns the entire Discovery funnel.

To lead this new chapter, NOVOS has appointed Benoit Legendre, full-funnel strategy and paid media specialist, as their new Paid Media Director. Benoit has 7 years of experience driving growth for market-leading eCommerce brands, such as Gymshark, NEOM, Boux Avenue, AKT and Wattbike. He will manage the integration of paid media alongside the agency's existing SEO and AI visibility portfolio to unlock smarter, more cohesive growth. 

Co-Founder and Managing Director, Sam Hurley, said: 

“For a long time, our mission at NOVOS has been to help eCommerce brands own the organic space, reduce reliance on paid acquisition, and lower their overall customer acquisition costs.

But over the past 12 months, we’ve learned that if we truly want to achieve this mission, we need to own paid media as well. 

Management of paid accounts is becoming increasingly automated, so building a department from scratch in 2026 allows us to build it for the modern era and challenge the status quo within the industry.

Our goal isn’t just to “run ads” - it’s to create a Total Discovery model where SEO, GEO, Paid media, Digital PR and Shopping feeds work as one cohesive engine.”

Co-Founder and Growth Director, Antonio Wedral, added:

“LLMs and AI search have created hyper-long tail search, which is essentially personalised to the searcher. A consequence of this is fewer clicks from Google and other search platforms.

To combat this, eCommerce brands need persona-led content strategies to identify where long-tail traffic can be bought, where it's cannibalising existing efforts, where more brand demand is needed and where you should double down to own specific SERPs.

In short, maximising your paid media spend via organic and earned media.”

Image (left to right): Antonio Wedral, Samuel Hurley, Benoit Legendre and Daniel Cartland

To help eCommerce brands turn rented demand into owned market leadership, NOVOS are offering a limited-time complimentary Unified Paid Media Growth Audit. The audit includes a comprehensive review of your current paid mix, account structure and creative strategy to identify opportunities to strengthen visibility. Contact Sam - sam@thisisnovos.com - for more information.