AuthorAntonio Wedral
LinkedIn
Black Friday over the years has changed so much – the length of the sales are getting longer & the types of brands getting involved are constantly adapting.
Obviously in 2021, in the UK, we saw the cost of living crisis start to escalate which resulted in a pretty poor Black Friday period. Also, 2023 was not the best. However there were high hopes that 2024 could be a successful one for retailers across the UK.
In the report, we’ve taken a dive into the data so far, as well as a deeper analysis across 3 core categories that saw positive movements over the last few weeks.
Industry Performance
The first area we cover is overall performance of the Black Friday period overall. We compare performance over the years, break down by category & also highlight a specific area of gifting that saw growth this year.
Competitor Landscape
Using a third party SEO tool, we were able to dive deeper into Gifting, Garden and Health & Beauty categories given the growth they had, where we’ve compared different sets of competitors that are more closely aligned and their current keyword performance and page 1 keyword presence, as they would have then taken the relevant share of the uplift in demand this Black Friday.
Some of the brands that are in the lists include:
- Our client, Not On The High Street
- Card Factory
- John Lewis
- M&S
- The White Company
- Emma Bridgewater
- Boots
- LOOKFANTASTIC
- Sephora
- Our client, The Body Shop
- The Range
- B&Q
- Our client, Gardeners Dream
& many more!
We’ve been able to collate the quantity of keywords they comparatively rank for in the UK, and we have been able to do this with brands outside of this list also.
You can view the top-level competitor comparison in the report, or get in touch with us if you’d like one specifically done for your brand and more closely aligned competitors.
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