AuthorHolly Mason
LinkedIn
Are you in need of an awareness day calendar to help plan your Digital PR roadmap?
Look no further ,as the Digital PR team at NOVOS have created a FREE 2025 Awareness Days Calendar that you can download straight to your desktop!
Simply make a copy of the calendar, customise it with any notes or ideas for your own clients or brand, and get a head start on reactive planning for the year ahead.
Why Awareness Days Are a Key Part of Digital PR
At NOVOS, creating a reactive-led strategy is a key element of our DPR link building. Using awareness days as a hook is a great tactic to produce timely and relevant content that resonates with journalists and their readers, which we ensure to efficiently plan throughout the year.
Whether it’s National Gardening Week or World Chocolate Day, awareness days provide opportunities to create Digital PR campaigns tailored to any client’s industry. But it’s not just about jumping on these key dates, it’s important to add value and insight in order for journalists to cover your pitch.
Top Tip: Ensure your content provides a unique angle, data stats or expert commentary to stand out from the crowd.
How We Utilise Awareness Days in Digital PR
Here are some examples of how our Digital PR team leverage awareness days throughout the year:
World Cocktail Day 🍸
For our alcoholic drinks client, we tapped into this day by revealing search data on the most popular cocktails with expert-led commentary from an in-house mixologist. The result? A highly relevant, data-driven piece that appealed to both journalists.
Thanksgiving 🍂
For our US interior client, we created an expert-led tips piece on how to create the perfect Thanksgiving tablescape, which was both relevant to the client key theme and to the awareness day.
National Fish & Chips Day 🍟
Our plant-based subscription box client utilised this awareness day by sharing an exclusive recipe that allows everyone to indulge in this classic dish featuring banana blossom as the "fish" substitute, coated in a crispy beer batter and served alongside chips and mushy peas.
World Book Day 📚
To celebrate World Book Day our interiors client revealed the most popular children’s bedtime stories that should be on your nursery bookshelf by analysing average monthly online search volume, the data has ranked the top 10 children’s books that gain the most searches each month in the UK.
Bonfire Night 🎆
For our veterinary client, we used their expert knowledge to share how white noise can help calm your dog during Bonfire night and how to create a calming environment to reduce further anxieties for our furry friends.
By aligning your client niche with relevant awareness days and an informative hook or data, you can transform awareness days into highly relevant PR backlinks.
Are you looking for a leading eCommerce agency to manage your Digital PR from start to finish?
Get in touch to learn more about our award-winning campaigns and download your free awareness day calendar below!