Where NOVOS Began
Two founders. One idea. NOVOS hasn’t always been the ‘NOVOS’ you know today. In 2018, Sam and Antonio launched statement.digital wanting to bridge the gap between agencies who promised, but underdelivered organic growth for eCommerce brands. A few months later, Antonio quit his in-house job at Gentleman’s Journal to focus on the agency full time and grow the hell out of it.
Fast forward to now, NOVOS is a leading SEO, PR and CRM agency, working with a wide range of internationally recognised eCommerce brands including Adidas, TALA, Heal’s, Osprey, Vitabiotics and Ruggable to name a few. We don’t just say we’ll grow your organic revenue, we make sure it happens by building healthier, long-term brands by reducing reliance on paid media tactics.
The Numbers Behind Our Success
250+ eCommerce brands
40+ proud co-owners
30+ award wins and nominations
15+ industry-leading partners
Brands We Work With


Our Story of Becoming eCommerce Agency of the Year
2018
statement.digital Launches & Antonio Quits
Sam and Antonio launched statement.digital whilst both still employed at their in-house roles (naughty, naughty). Antonio then quit his role at Gentleman’s Journal to focus on the agency fulltime and grow the hell out of it and he’s not looked back since to our knowledge.
2019
The Start of Something New
2019 marked the first year Sam and Antonio focused on statement.digital together, executing the agency’s first rebrand, moving into a co-working space and hiring their first team members in a truly historic moment for the agency.
2020
Aggressive Growth Throughout COVID
After the initial COVID lockdown eased, we grew quickly and faster than we’d anticipated, which led to us hiring 2 new team members per month for the next 14 months. Not to mention that we won 3 awards in 1 week.
2021
The Year We Become A Million-Pound Agency
2021 was the year we hit some major business milestones. Exactly 2 years after hiring our very first employees, we hit the million-pound mark, won more prestigious awards and featured in the 100 Best Workplaces!
2022
The Year We Became Employee-Owned
After a successful year of growth, it was time to futureproof the agency, taking onboard our learnings so far. We also became employee-owned after scaling the agency to over 30 people and doubled our revenue in just one year. Pretty impressive stuff!
2023
The Year of Stabilisation
2023 marked the year of stabilisation for the agency. With the economy not in the best shape, it was time we improved our processes, efficiencies and prepared for what was to come over the next few years as we continued to expand our team and services.
2024
Introducing The Launch of NOVOS 2.0
Following an incredibly successful year working with leading eCommerce brands in the UK and internationally, we had to make a plan for what the future of the agency looks like. A new strategy, and a new chapter for NOVOS.
Meet The Team Behind It All



Operations Director
Olivia, our Operations Director, joined NOVOS as a Digital PR Manager in 2019. Olivia makes sure the business is running smoothly day-to-day and that we're a great place to work, and even though she's on calls or in meetings for 8 hours a day, she's able to make time for everyone elses problems and lead the agency. This specifically happens in an hour slot of 5-6pm ,which is fully booked quicker than an Ocado delivery.

Delivery Director
Dan, our Delivery Director, joined NOVOS as an SEO Manager in 2019 and has progressed through the ranks. He is also phenomenal at solving client problems and knowing exactly the high standards we want to deliver. In his spare time he has his puppy Jasper, likes to run, and also supports QPR which is almost as bad as Richard supporting Watford. Dan is the only man we know who can go transparent.