What It Means for eCommerce Growth in the AI Era
If you’re a CMO or report into one, you’ve probably felt the growing pressure to “keep up” with AI-driven search. Everyone’s talking about GEO, AEO, and how they’ll reshape SEO, but what do they actually mean for your eCommerce strategy?
Right now, there’s confusion everywhere:
- In the SEO world, GEO/AEO is not a thing; it’s treated as an activity within an SEO’s remit as an adaptation of content for the AI era
- In the eCommerce world, it’s being talked about as the “next big thing” in how customers discover and buy
So which is it?
Our guide breaks it down through the lens of eCommerce leaders.
What You’ll Learn
- A clear understanding of what GEO and AEO actually are and how they differ from SEO
- How LLMs like GPT and Google AI retrieve information/content and give answers
- Why SEO rankings still drive GEO visibility and what that means for your content strategy
- A framework for how eCommerce brands should really be thinking about GEO
Why It Matters
At NOVOS, we sit between 2 worlds: SEO and eCommerce. We see how the lines are getting blurred and how easily brands can get lost in the hype. This guide helps you focus on what actually moves the needle in the AI-driven search landscape without wasting time or budget.
Get the Clarity You Need to Lead Confidently in the AI Era
Download The CMO’s Guide to GEO and AEO