Sessions WoW increased by 18.5%
The total number of unique keywords remained virtually unaffected by the migration
2,674 new keywords gained
The Challenge & Objectives
Watches of Switzerland is a premier British watch retailer specialising in high-end timepieces, offering collectors and enthusiasts a carefully selected range of luxury watches from renowned brands such as Cartier, Breitling, Panerai and Tudor.
They approached us seeking support with a complex site migration. Working together, we successfully minimised the impact it would have on the popular watch brand, maintaining consistent results during and immediately after the migration. We aimed to successfully migrate the Watches of Switzerland website with minimal traffic and keyword loss, ensuring they saw an instant improvement in overall visibility.
The Results
- Sessions WoW increased by 18.5%
- The total number of unique keywords remained virtually unaffected by the migration
- 2,674 new keywords gained
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