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Whether you call it SEO, GEO, AEO or AIO we simply refer to it as AI Search. Our approach incorporates everything an eCommerce brand needs to compete effectively in the AI Search landscape. 

• Technical SEO 
• Content adapted for AI 
• Citation and Link Building 
• Organic Feed Management 
• International SEO

Headless CMS platforms have been growing in popularity, and headless has become one of our favourite eCommerce set-ups. The brands we’ve worked with on headless speak for themselves. A headless CMS set-up can remove most limitations from an SEO perspective (if done right!). However, it does bring additional challenges — we are here to take care of them.

Headless CMS SEO

We don’t just land mentions, we grow your brand authority. Your Brand PR strategy is rooted in search data and crafted to win visibility across branded + non-branded terms.

Brand PR

We focus on brand building, link building, and citation building. Our comprehensive PR approach drives awareness for your brand's products. Using our AI relevancy tool, we conduct data-driven prospecting that goes beyond simple authority metrics. 

• Brand PR 
• Digital PR 
• Link building 
• AI Citation building 
• Trends and reactive PR

Digital PR

From CMS migrations to domain moves, we’ve managed 100+ successful ecommerce transitions for some of the biggest D2C migrations in recent years. Our bulletproof SEO migration framework protects your traffic at every step.

Replatforming

What your customers say about you online is one of the biggest influences on AI Search. Our CRM strategies focus on improving your retention and increasing your brand exposure to existing customers. 

• SEO and CRM alignment 
• Sentiment analysis 
• Retention strategies 
• Flow automations 
• Platform migrations

Our Organic eCommerce Growth Strategies underpin the way we work together – we’re fed up with brands receiving generic audits that can’t be actioned from other agencies & aren't ROI-led. 

SEO Growth Strategy

Leveraging SEO and Digital PR to rank #1 for Ruggable's core head term

Ruggable

Supplementing Vitabiotic’s Growth with 152% More Visibility

Vitabiotics

NOVOS Completes Successful Site Migration in Collaboration with Osprey

Osprey 

Case Studies

Resources

Contact Us

Relevancy Tool - Main

A mini-series focused on one critical question

AI Search: Future proofing your content

How To Create An Outreach Tracker In Google Sheets For Digital PR Link Building

wpm@ Shopify URLs found in Search Console?

Acting your age: Revealing the age gaps in Netflix’s most popular teen movies and shows

The 10 Best JavaScript Minification Tools

How to use the ICE framework to prioritise technical tickets for SEO

10 SEO eCom Predictions for 2025

How To Manage Out Of Stock Products For SEO On Your eCommerce Store

Ultimate SEO Guide to eCommerce Pagination

6 SEO recommendations every international eCom website should implement

How to Leverage Internal Linking for SEO

An Interview with Ben Stinson from Purely Diamonds

We’re excited to introduce Organic eCom with our first guest, Jake Newbould, Growth Marketing Director at Sarah Raven, an online garden and living retailer. 

Organic eCom Interview Episode 1: Jake Newbould at Sarah Raven

4 Ways We’re Using Link Relevance to Supercharge our Digital PR Strategies

Introducing the Relevancy Tool by NOVOS

Relevancy Tool 101: A Guide by NOVOS

4 Key Benefits to Using the Relevancy Tool in Digital PR Campaigns

How We Built the Relevancy Tool

SEO as a Retention Channel

May 2025 Beauty CRM Trends 

Introducing the NOVOS Retention Loop

Does Your Brand Need A Loyalty Scheme?

Key Issues in Achieving a Singular Customer View

Balancing Retention & Acquisition: The Key to Sustainable Business Growth

With the use of LLMs for search very much in the ascendency, how does this impact how we should approach  SEO strategy, content strategy, Digital PR, and technical SEO?

How Does the Rise of LLMs Impact How we Should Approach SEO?

Your simplified guide to SEO for Headless CMS

SEO for Angular eCommerce Websites

Common JavaScript FAQs for SEO

How to FIND and CREATE custom XML sitemaps in Shopify

How to add schema tags to Shopify

How To Implement Product Page Breadcrumbs On Shopify

The ultimate guide to optimising product pages (PDPs) for SEO

Our Favourite eCom Brand Tone of Voice Examples

7 Brands with killer product descriptions that Google loves

8 Examples of excellent E-A-T content on eCommerce websites

6 Digital PR Trends To Watch in 2025

The SEO benefits of building backlinks across multiple international markets

A Guide to Backlink Metrics: Which Should You Be Using and Why?

How to Earn  Coverage with Expert Commentary 

How to Earn Coverage with Expert Commentary 

The Ultimate Guide to Shopify Site Migrations

eCommerce SEO Tips for Rebranding, Company Mergers & Site Migrations

How To Add Schema Markup Using Google Tag Manager

Core Web Vitals Report Automation in Python: A Step by Step Guide

Knowledge Hub

Unlock the Psychology Behind Customer Loyalty

Framework for Reviewing & Modernising Your Tech Stack

The Complete Guide to Email Deliverability

The Ultimate Black Friday CRM Cheatsheet

How to Optimise your search on channels other than Google

How to Prove the ROI of PR in 2025

We’re #68 in the UK's Best Workplaces for Women™ 2025 List!

10 Common CRM Mistakes to Avoid

How AI is Revolutionising CRM

Retention via CRM: The Ultimate Guide to Building Lasting Customer Relationships

We’re Finalists At The eCommerce Awards 2025!


How To Use Third-Party Experts in Your PR Strategy


Welcome to “Beyond Borders: Unlocking Global eCommerce Success,”  the ultimate guide to internationalisation for eCommerce brands. Opportunities for retailers to reach exciting new markets are growing, but this doesn’t come without challenges.

Beyond Borders: The Ultimate Guide to Internationalisation for eCommerce Brands 

What’s New in Home & Garden CRM? Download the May 2025 Report


Free Download: The Latest Fashion CRM Trends You Need to Know

Why Brands Need Communications Teams More Than Ever in 2025

We’re On The IPA Beacon List 2025

Looking Back at Pulse eCommerce Summit 25'

How To Approach Your Probation Period as an eCommerce Leader

We’re Finalists at The European Search Awards 2025

The Most Important KPIs for Measuring the Impact of Your CRM Efforts


What is Customer Relationship Management (CRM)?

4 Simple Ways eCommerce Websites Can Get Press Coverage

The Rise of AI Copywriting: How to Tell if Content is AI-Generated

13 SEO Changes to Dominate Your Branded Search Results

Best Practices for Using the Relevancy Tool in Digital PR

Top Tips for Conducting the Perfect Interview for a UGC

Expanding Our eCommerce Expertise with the Launch of CRM

Say Hello to Our New CRM Service!

We’re proud to be finalists at the Global Agency Awards 2025! Read more about our nominations, including eCommerce Agency of the Year.

We’re Finalists at The Global Agency Awards 2025

How To Earn Location-Specific Digital PR Links (English Speaking) 

How to Find the Perfect Project Manager for Your SEO Agency

How to Track Your Press Coverage: a Step-by-Step Guide for eCommerce Brands

Ideation Techniques to Try in 2025 That You Haven’t Before

The Must-Have Calendar for Every Awareness Day

We Ask the Journalists Series: WFLA’s Brody Wooddell

eCommerce Industry Updates: December Edition

Q4 2024 Organic Growth in the Garden/Outdoor Industry Report

Ways to Improve Your Navigation Menu During Your Busiest Periods as an eCommerce Brand

The Impact of Digital PR on SEO

5 Powerful Metrics to Prove the Hidden Value of SEO

Q4 2024 Black Friday Week Organic Growth Report

How To Increase Conversion Rates In Email Marketing

How to Harness UGC for Brand Storytelling

NOVOS Backlinks Wrapped 2024

5 Data Sources to Supercharge Your 2025 Digital PR Campaigns

7 Festive Content Ideas for Your eCommerce Blog

7 Takeaways eCom Brands Need to Know About the New Google Shopping

Q4 2024 Organic Growth in the Footwear Industry Report

We’re excited to be Great Place To Work certified! Find out more about how this reflects our commitment to an inclusive and supportive workplace. 

We’re Great Place To Work Certified!

A strong media list can make all the difference – so, here’s our guide to help you avoid common mistakes and build the best list possible.

A guide to building the perfect media list

Relying solely on social media, like Instagram, to build your brand can limit long-term growth. Here are 5 key reasons why!

Stop Building an Instagram Brand: 5 reasons why Social Media Isn't Enough

Do you know the the key differences between Digital and Brand PR and how to choose the right approach? Check out this blog to find out. 

The Differences Between Digital and Brand PR

Our new strategy and branding to focus on organic growth to help eCommerce brands scale long term with out relying on Paid Media.

NOVOS 2.0: Organic Growth for eCommerce Brands.

Header navigations are a way of directing users to the pages they want as efficiently as possible. Here's how to create the right startegy for eCom site.

SEO Best Practices: Header Navigations for eCommerce Sites in 2022

The importance of partnerships in scaling your marketing agency

Why you need to build relevant links – and what is a relevant link?

Pathway to Purchase: Transforming Customer Interactions | Rebuy X Swap

What to do if your eCom brands organic traffic has suddenly dropped

Four ways our Digital PR reporting tactics align with the Google algorithm leak

Taking Care of Your Customers: Customer Experience and Retention Marketing | Yotpo X Digital Genius

Maximising conversions with UGC in 2024 | In collaboration with Videowise

How to Improve Cross & Upselling of a Website

How to do a Technical SEO Audit in 10 Steps

What is On-Page SEO?

How SEO Can Increase Brand Awareness

What are Title Tags & How to Optimise Them

How Digital PR can work for your in-house team and Building the optimal in-house Digital PR ‘force’

How To Plan For Seasonal Peaks In eCommerce

How SEO and PPC can work together

How to Build a Business Case for SEO | Selling SEO Internally Series Part I

Post-Conversion – the most untapped stage of the customer journey | In collaboration with Yotpo

Data-led: When to use a Pivot Table

9 Tips on How to do SEO for Pre-Loved Fashion Brands

How to Navigate a New Work Environment and Flexible Working as a New Starter

Knowledge Hub

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Latest Blogs

Unlock the Psychology Behind Customer Loyalty

Framework for Reviewing & Modernising Your Tech Stack

The Complete Guide to Email Deliverability

The Ultimate Black Friday CRM Cheatsheet

How to Optimise your search on channels other than Google