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Landing pages

With your landing pages on site, this could be the first time someone ever experiences your brand. As a result, it’s important to make sure your content is helpful and answers what the user was searching for.


Creating a good landing page is all about identifying the keyword opportunities, gaps in your competitor’s websites and creating strong, compelling pages that really provide a lot of value to a potential customer.

How it works.


There are two types of landing pages:


SEO-landing pages


These are created based on keywords, and then clearly answering a users question to help them regarding your services, products and offerings. Landing pages that are created with quality from start to finish rank higher in the SERPs (search engine results pages).


By ranking higher with your landing pages, your website and brand will be seen by more people and as a result will increase your traffic and conversions. Your landing page content will take users from one stage of the buyers process to another.


PPC-landing pages


These types of pages are very transactional-focused. They are designed to get users to:


  • Call your business
  • Submit an onsite form
  • Request a quote
  • Visit your store/location
  • Make a purchase of a product onsite


PPC landing pages are focused on the features and benefits of your products/services. Because these pages will be the primary focus of your PPC advertising campaigns, it’s important that the landing pages are closely aligned to the messaging in the initial advert. This will increase conversion rates.


If you’re not after landing pages but blog content, find out more about our blog content creation services here.


If you’re looking to grow your website and traffic but not sure where to start, get in touch with us at THIS IS NOVOS below for an initial free consultation.

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