Having a founder that’s worked at a magazine, and we’ve always being surrounded by PR individuals, we know better than anyone the importance PR can play on your business success.
However, gone are the days when you could get some coverage and become an overnight phenomenon. Even more so, gone are the days where you could sustain growth as a business, relying just on traditional PR methods.
Nowadays, it’s more important than ever that your SEO strategy & your PR strategy work together to achieve the same goal: long term increased revenue.
How can they work together, based on our experience? Below, we’ve put together our very own NOVOS cheat sheet to make sure you’re maximising your SEO performance with your PR & hitting 2, maybe even 3 birds with one stone.
Strong, high quality links from other sites are a key factor when it comes to how high your pages rank in the Google SERPs (Search Engine Results Pages) – the higher you can rank your product & category pages, the more revenue you’ll make from your eCommerce store. As a result, PR plays a huge part in acquiring these backlinks to your site, whether it’s from bloggers, traditional publications or influencers.
On the other hand, if you have a bunch of poor, low-quality links from poor websites, Google can actually penalise you, which will lower your rankings & thus lower the amount of revenue coming from your eCommerce store. This is a big reason why one of the major tasks we always undertake in the first couple of months when working with clients at NOVOS is to spend time evaluating the backlinks a site currently has, what category they fall under, and whether to disavow a selection of them.
To avoid having a spammy site and being penalised by the search engines, you want to make sure you acquire your backlinks in an honest, fair & best-practice way. We’ve put together a mini checklist below to help you achieve the best possible PR & SEO results.
The main ways to get links are:
If you need some help boosting your SEO & need a review of your backlinks, get in touch with us here at NOVOS by reaching out for a free consultation here and we’ll be happy to help.
Looking for more reads? If you’re planning a migration, don’t mess it up!