UK Radiators are a leading supplier of radiators for homes all over the UK. Whether you’re looking for a new radiator or to upgrade your existing heating setup, they have got you covered! Not only are their products great, but also their friendly team are on hand to offer you support and recommendations, and easy delivery and return policies, make your experience as smooth as possible.
Our greatest challenge was that the previous SEO work had recommended that UK Radiators canonical filter pages (with good search volume potential) back to parent pages. The inevitable result of this is those pages (which hold value) would not rank, which is a missed opportunity.
We identified that in order to maximise UK Radiators relevance for these search queries, we would need to open up the pages to ranking — this would result in their ability to rank and improve visibility (due to increased rankability of terms).
We immediately corrected the canonicalisation issue to allow for the independent rankability of filter pages with good search volume. A combination of opening up these pages to rankings as well as on-page optimisations meant that we were able to greater align with search intent, focus on each page’s relevance & effectively increase sessions to a once blocked area of the site.
To effectively open up new pages with intent, we had to ensure other technical considerations were taken into account so that search engines could find the new pages and the canonicalised filters were not taking up the valuable crawl budget.
Daniel Nezhad, Sales Director, UK Radiators
The numbers speak for themselves!
Sessions: 57% increase April > July
Users: 44% increase April > July
Transactions: 64% increase April > July
Revenue: 123% increase April > July
We're eCommerce specialists for a reason, get in touch with us today and find out more.
