Liverpool Street/Aldgate (EC3A), London

£50,000+ p/a

Head of Digital PR

Overall Job Purpose

Reporting directly to the Client Services Director, you will be responsible for leading and growing our existing and future PR team to the next level. 


The Head of Digital PR will hold the overall responsibility for the effectiveness of the PR service, the efficiency of delivery and meeting business targets for growing the department’s overall revenue contribution to the agency.  This includes a clear view on how we should evolve & develop our proposition and approach as a result in order to stay ahead of the curve in the industry.


You will be the leader of the Digital PR team internally, working to train the team & implement processes for effective delivery, identifying and filling skill gaps, and driving innovation within the role.


You will work closely with the Head of SEO, & Content Lead in order to ensure our SEO campaigns are truly aligned to the strategic needs of a client, delivering a combined SEO strategy and working together collaboratively.


Your Accountabilities

  • Overall responsibility for the quality and performance of all Digital PR work delivered by the agency.
  • Take a strategic lead on top tier client accounts and lead in the evaluation of the effectiveness of campaigns & link building tactics across the PR team
  • Share and be hungry for finding new industry-leading best practices
  • Work with the Senior Leadership Team and other management leads across the business to create the best possible strategy and methods of delivery
  • Lead the creation of processes and championing implementation within the agency
  • Responsible for the PR team’s overall growth and objectives, including building strategies and projects around growth and efficiency, and evaluating the effectiveness
  • Responsible for overall management and wellbeing of the PR team
  • Take a lead in the recruitment process for the Digital PR team including screening CVs and candidates, planning the need for extra recruitment and making job offers
  • Responsible for maintaining the upkeep of team training 
  • Work with sales team on new business pitches, being the face of the Digital PR team for NOVOS
  • Best practice champion around implementation and delivery of all PR work
  • Consider and be mindful of team wellbeing, ensuring people are getting job satisfaction within the PR team
  • Act as a higher contact for top tier clients investing in Digital PR and represent the PR team at key strategic meetings
  • The final sign off of all platinum-level client growth plans and strategy
  • Be the point of contact for escalation both internally and from clients
  • Ensure resource and utilisation are high functioning with a clear profitability mindset
  • Champion team progression and spotting opportunities and talent
  • Ensure business KPIs are being met within the PR team
  • Onboarding new starters with the operations team
  • Be a culture leader within the agency 

Skills & Experience

  • Minimum of 5 years experience in Digital PR, ideally within an SEO agency
  • Experience working in an agency environment managing multiple accounts and campaigns simultaneously.
  • eCommerce/retail PR experience desired
  • A game-changing knowledge of Digital PR and its function within SEO 
  • Great organisational skills 
  • A proactive self-starter, able to identify issues and find solutions autonomously
  • Experience of managing a team with evidence of nurturing and training team members 
  • Excellent Digital PR results and case studies 
  • Long term visionary, the ability to plan and strategise for the future over short term wins
  • Evidence of thought leadership
  • An eye for detail
  • The ability to give feedback to all stakeholders within the agency 
  • A team player, willing to share knowledge and discuss approaches and tactics but also able to work independently.
  • Experience running campaigns from initial ideation, through managing asset build, promotion, and reporting.




Our Mission

"The agency strives to be a vehicle for the growth of its clients and the personal growth of the team"

Company Values

  • Simplicity

    This is our core value which separates us from competitors who overcomplicate SEO. We aim to simplify processes and functioning of the company meaning no 100-page docs or SEO jargon for the clients.

  • Transparency & Honesty

    Honesty is when you reveal the truth you feel needs to be known. Transparency is when others can see for themselves the truths they feel they need to know. Our clients trust us and we trust our team. We share the company's performance openly with the team, encouraging them to question the management.

  • Specialism

    There are over 25000 digital agencies in the UK and SEO is a saturated market but what sets us apart is our specialist approach - we do only eCommerce SEO - we’re specialists within a specialism. How can anyone do seo ecom better than us if that's all we do?'

  • Stand out & be different

    Why blend in when you can stand out? Team NOVOS is not afraid to experiment, innovate and create - we don't copy trends, we set them. Most importantly, we are never afraid to admit mistakes and fail - that's how we learn.

  • Never stop growing

    In the digital age, if you're not growing, you're standing still. We don't confine our knowledge and skill development to our niche, SEO. Learning from other industries gives us a fresh perspective and helps us become better business (not just SEO) consultants for our clients. We also pay for advanced, specialist training courses for our team.

  • Service First

    In SEO, you can never guarantee results but we can guarantee the best service of any SEO agency. Weekly calls, meetings, visiting clients and taking an active interest in the business growth of our clients assures our genuine contribution beyond SEO

Job with Benefits @ NOVOS

  • Unlimited Holidays

    A good work-life balance is essential for wellness so we encourage our team to take as much time off as they need without worrying about the number of vacation days

  • Mental Wellbeing

    We value our team's happiness more than its performance so we use 'Happiness Index' to ensure that the issues affecting the mental wellbeing of our team are fixed

  • Health

    Besides an excellent health insurance plan, we offer free virtual Yoga, membership of meditation apps, and workout classes to our team and encourage discussions around health

  • Hybrid Working

    Our office model that combines work-from-home with in-house work out of luxurious co-working spaces is so flexible & unique that it has been featured in the BBC

  • Professional Training

    We want to see you grow with us so we allocate budgets for professional training and skill development courses besides organizing in-house training sessions

  • Best equipment

    We power you with the best laptops/screens or anything else that you may need to work comfortably from wherever you are

  • Eco-friendly commute

    Although we only ask you to come to the office only twice a week (when possible), we do have a 'bike to work' scheme that makes your commute green

  • Culture club

    We sure know how to have fun at NOVOS! Our culture committee plans fantastic events like company dinners at fancy restaurants, day outs and much more

  • Discounts

    From sofas to cakes - enjoy online shopping with attractive discounts from our clients and associates exclusively for team NOVOS

NOVOS' Company Culture in News

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